Perma Blend x Tina Davies — Ash Brown Brow Pigment

The I Love INK shade for ash-toned, grey-shifted, and cool-hair clients. A neutral-cool medium-value ash brown — not blue-shifted, not warm-drifting. Heals in the grey-brown ash range and stays there.

Best for:

• Naturally "mousy" or greige brow hair — common in Northern European complexions where brow hair reads greyish in natural light
• Clients maintaining ash blonde or ash brown hair colour — brows need to match the maintained colour, not the natural root
• Greying or transitioning brow hair — the neutral-cool undertone matches the grey-brown transitional tone that warm pigments overshoot
• Cool editorial brow aesthetic — deliberate choice for clients who want a sophisticated cool-toned brow regardless of natural hair colour

Blending:

• • Espresso (70/30) → cool-ash dark brown for F3 cool dark-hair clients
• • Harvest Blonde (60/40) → light ash tone for silver-blonde clients
• • Any warm brown (10–15% Ash Brown) → subtle cool correction without going fully ash
• • Brunette (60/40) → natural cool-neutral medium brown for muted cool-toned clients

Organic-based hybrid · Neutral-cool undertone · Microblading & machine compatible · EU reSAP compliant · CTL certified · Gamma-ray sterilized · Vegan & cruelty-free